Sue Scheff: Slimed Online? Call ReputationDefender!

Yesterday my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.

Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.

Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.

Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.

Sue Scheff: Michael Fertik - Specialist in Online Defamation

Read entire article here: http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=6960397&page=1

The Law as an Accomplice

Legal experts, however, emphasized that the law protects Web sites like Topix. Even if the comments are considered defamatory by a court of law, Topix has no legal obligation to take the content down.

Defenders of the legal landscape argue that a change could stifle open discussion and free speech. But others maintain that in stories like this, regardless of who emerges, once the veil of anonymity is lifted, it is the law itself that is a co-conspirator."The law as it currently stands is an accomplice because it creates no incentive whatsoever for Web sites to review or police themselves from content that is potentially devastating to real people and real lives," Michael Fertik, a lawyer who specializes in online defamation, told ABCNews.com.

Part of the problem, Fertik continued, is that laws that made sense at the birth of the Internet age have not matured. It takes years to redress online defamation problems under the present regime. But, in the meantime, libelous comments easily found through search engines can sideline both personal and professional lives.

Although privacy and free speech advocates worry that changes to the law could "chill" online speech, Fertik argued that "the law can easily catch up without destroying speech."But until then?

"The law provides the red dye for the scarlet letter," Fertik said. "It provides the ink for the tattoo that people create on Web sites like this."

Don't Let the Web Kill What you Love

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet.

Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.Your good name, and the reputations of your family, business, and everything you love, is valuable.

So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information.

A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view.

You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.

It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive. Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified.

Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources.

It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.A great strength of the Internet is that it gives everyone a voice.

That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority. The danger is real. This does not mean you should stop using the Internet.

It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.There are options. Companies have developed software solutions for online reputation protection.

ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Sue Scheff: CyberBully Prevention

Vanessa Van Petten continues to bring valuable information for parents with today’s teens. This week she has dedicated to helping prevent cyberbullying.

Partners for CyberBully Awareness Campaign:

Thank you to everyone who is already offered to join and spread the word about our anti-cyberbullying campaign here at On Teens Today:

Angeline of MomStyleNews
Vivien Bruss of Cool Moms Rule

Brenda Preston of Safewave
Sue Scheff of Help Your Teens
Myrna of TangerineTimes.com
Tara Paterson of the Mom’s Choice Awards and Just for Mom
Karen Pease

ReputationDefender/MyChild

Sue Scheff - Video Reputation Management - Reputation Defender

Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO’s Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video online, what’s expected to improve with advances in technology, and what are some of the best ways people can go about monitoring and managing their ‘video reputation’ today.

Michael’s Bio

For some background, Michael Fertik’s company profile reads: “a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online.”The following video clip features an roundtable panel discussion about online reputation management with Michael Fertik on “Digital Age” - WNYE/Ch 25 (NYC TV):http://www.reelseo.com/video-reputationdefender-fertik/

Reputation Defender, a response to Social Networking Sites

Source: Cyberlaw Stanford.edu

By: Stuart Soffer

This morning I passed the offices of Reputation Defender in Menlo Park. Intrigued by the name, I checked out their site. Their business scours the web -- social network sites in particular -- for potentially adverse commentary. An additional service works to eradicate offsensive content.
http://www.reputationdefender.com

Sue Scheff: Reputation Defender - A Priceless Service!

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!

I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.

Maintaining your Online Image has become a priority for so many people.

As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.

After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.

As a parent advocate, I also suggest parents consider signing up for ReputationDefender/MyChild and start protecting your child's privacy today!

Internet Defamation, Online Harassement, Cyber Slander - Use Caution

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow.

(Sue Scheff) The INTERNET - Has it Become a WEAPON for some?

Since winning my unprecedented lawsuit in September 2006 - with a jury verdict for damages done to my family, my organization and myself - over $11M - I am contacted on a daily basis from other victims of Internet Harassment, Abuse, Slander and Defamation.

This is a growing problem with today's expanding Cyberspace and more and more businesses being rated online. It has been stated that many time that many clients, when they seen negative posts on someone or a business, will usually not take the time to find out if it is Internet Gossip or fact.

I have heard from small business owners who have filed bankruptcy, struggling professionals that had one client or former employee take revenge with the keypad, as well as potential job applicants not getting a job after a firm did an Online Search. This is becoming a serious problem and needs to be addressed.

For those that believe that free speech will condone defamation, think twice - and read about my case. This is not about free speech - this is about people intentionally and maliciously destroying others with a few keystrokes in what is being called E-Venge.

I continue to answer as many emails as I can hoping to give others the support in the fact they are not alone.

Will Your Online Profile Get You Hired or Fired?

After reading this recent article on MSN - I can personally relate and can attest to the many emails of victims of Cyber Slander - it is a growing problem and a major concern for anyone that is applying for jobs, college applicants, simply try to run a business - as well as maintaining your virtual reputation.
http://msn.careerbuilder.com/custom/msn/careeradvice/viewarticle.aspx?articleid=1598

With stories like this, is also convinces me without a doubt that services like ReputationDefender are priceless!

Are you concerned about your online profile? Learn how to maintain it!

Bullying and Cyber-Bullying Prohibited under Florida Law

Source: Internet Business Law Services

Bullying and, in particular, cyber-bullying is becoming a frequent practice among the American youth. Incidents are reaching such daunting results that state legislatures are rapidly adopting measures. For instance, Florida Legislature adopted an anti-bullying, including cyber-bullying, law on April 2008. The law is called "Jeffrey Johnston Stand Up for All Students Act" (Fla. Stat. section 1006.147), named after Jeffrey Johnston, a 15-year-old boy who committed suicide after being the object of bullying, including Internet bullying, for two years. This new Florida law prohibits bullying and harassment of any public K-12 student or employee, and requires public schools to adopt measures to protect students and employees from the physical and psychological effects of bullying and harassment.


The Florida Senate, quoting to a report by SafeYouth.org, stated that "bullying behavior can involve direct attacks, such as hitting, threatening or intimidating, maliciously teasing or taunting, name-calling, making sexual remarks, and stealing or damaging belongings, or more subtle, indirect attacks such as spreading rumors or encouraging others to reject or exclude someone." It also stated that bullies are four times more likely than non-bullies to be convicted of a crime by age 24, with 60% of bullies having at least one criminal conviction.

Thus, this Florida law is considered a safety measure for schools and the Florida community. Section 1006.147, titled "Bullying and Harassment Prohibited," proscribes bullying and harassment in Florida's K-12 public educational institutions; in any educational program or activity conducted by an educational institution; or through the use of data or software accessed by a computer, computer system, or computer network of a K-12 public educational institution. Hence, using the school e-mail network, even while at home, to bully or harass other students is prohibited by this Florida law. The law expressly defines "bullying" as the act of systematically or chronologically inflicting physical harm or emotional distress on a student. The law also provides examples of conducts that may result in bullying:

1. Teasing;
2. Social exclusion;
3. Threat;
4. Intimidation;
5. Stalking;
6. Physical violence;
7. Theft;
8. Sexual or racial harassment;
9. Public humiliation; or
10. Destruction of property.

Harassment is defined as any verbal, written, or physical conduct that threatens, insults, or dehumanizes public school students or employees. Written harassment includes those committed through electronic means and the use of computer software. The conduct must be sufficient to place the student or employee in reasonable fear of harm against him or his property; and sufficient to interfere with the student"s school performance, opportunities, or benefits. The Florida anti-bullying law also penalizes those who induce or coerce others to bully or harass public school students or employees. Students, parents, volunteers, or employees that promptly and in good faith report bullying acts will be exempted from civil cause of actions against them.

The Florida anti-bullying law also mandates each school district to adopt a code of conduct against bullying and harassment by December 1, 2008. This code of conduct must protect all students regardless of their status under the law but the school districts are authorized to create student categories when drafting their school policies. In any event, the code of conduct must include a general prohibition of bullying and harassment; a definition of these terms; an expected student conduct and behavior; description of the consequences of falsely and wrongfully accusing others of bullying and harassment; the procedures for reporting bullying and harassment incidents, including anonymous reports; a procedure for the prompt investigation of these acts; a procedure to determine whether the acts are within the district school system; a procedure to notify parents and criminal authorities; a procedure to refer victims to counseling; among others.

The Florida Department of Education affords an additional protection for victims of bullying and harassment by, first, monitoring district school activities, including transportation, through permanent collection of data (24 hours a day, 7 days a week); and second, enhancing the School Environmental Safety Incident Reporting System (SESIR). This program allows district schools to report bullying activities and conducts an annual database management workshop.

The Florida anti-bullying and harassment law is definitely well received and the first intent to control youth behavior, including Internet behavior. Yet, questions arise as to the consequences incurred when violating this law. It is not clear under the text of this law whether its violation merely includes school disciplinary actions or whether subsequent criminal actions will be sought. This is an important question whose answer is yet to come.

Law and sociology have been close partners for centuries; another important question is where are the parents parenting? A sociological answer to this question might take us to the genesis of most bullying and harassment problems which is essential for state legislatures and school officials.

E-Venge

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/

Sue Scheff - Maintaining Your Online Image

My case and the unprecedented jury verdict for damages of over $11M has gained national and international attention. There are more and more people now fighting back against Cyberbullying and Internet Harassment.

Take a moment to find out more about Internet Defamation and Invasion of Privacy.

Sue Scheff: Fighting Against Internet Gossip - E-Venge

Sue Scheff is a parent advocate who founded Parents’ Universal Resources Experts, Inc. (P.U.R.E.) in 2001. She has been featured on 20/20, The Rachel Ray Show, ABC News, Canadian CBC Sunday News Magazine, CNN Headline News, Fox News, BBC Talk Radio, and NPR, discussing topics of Internet defamation as well as her work helping troubled teens and their families through her organization. To learn more about P.U.R.E. visit http://www.helpyourteens.com/ and to contact the author, visit http://www.suescheff.com/.

Parents Universal Resource Experts (Sue Scheff) Help Protect Your Kids in Cyberspace

This Press Release is posted with the permission of InternetSafety.com - Visit InternetSafety for more vital information to protect your children online.


10 Tips For Keeping Your Kids Safe On Social Networks

ATLANTA, GA — May 28, 2008 — June is Internet Safety month. With hundred of millions of teens, pre-teens—and adults—around the world using social networking sites, there’s no better time for parents to be aware of the fun, the benefits, the powerful attractions, and the potential risks that MySpace, Facebook and other similar sites offer their children.

InternetSafety.com, the recognized leader in Internet safety solutions, has assembled a list of practical tips parents can use to ensure a safe networking environment for kids:

Show Interest — Ask questions about how your child’s preferred social networking site or sites work. Kids are generally happy to demonstrate their knowledge if you show genuine interest. You can even ask your teen to show you how to set up your own social networking site—a great way to visit your child’s page and see what’s been posted there.

Encourage Instinctive Responses — Kids often can instinctively do the right thing, which makes them their own first defense against those who may take advantage online. Encourage your children to avoid contact with people they “feel funny about.” Tell them to not reveal anything online they would not want a stranger to know. Limit the posting of pictures and remind them that once something is placed online, it can never be taken back.

Know Your Kids’ Passwords — If your child changes his or her password suddenly and refuses to share it with you, that’s trouble. Insist on knowing how to access his or her accounts—then keep their confidence by not sharing the information with their friends or siblings.

Set Hours for When Kids Can Access Social Networks — Late nights are the favorite time for predators to seek out their adolescent prey. Set firm limits not only for the time of day, but also the total amount of time, that your children may access social networking sites.

Be Aware of Alternate Access Points — Kids don’t have to access their social networks at home. Libraries, friends’ houses, even cell phones make the Internet easy to reach today. Keep up with what’s happening on your child’s social networking page and be aware when changes have been made despite the lack of access from home.

Exercise Your Parental Right to Supervise — There’s a difference between being snoopy and ensuring safe activity. You don’t have to read every last word of a personal message your son or daughter sends to a friend. But you do have the right—and the obligation—to see who your kids are talking to, and to know the general subject matter.

Check for Photos — By clicking on the Windows “Start” button, you’ll find the “Search” tool. Click on “Pictures, Music or Video,” the box next to “Pictures and Photos,” and finally “Search”. Ask your child to identify any photos of strangers, or any other pictures you find questionable.
Install Filtering Software — PC products like Safe Eyes allow parents to block or record Instant Messenger chats, limit email use to prescribed addresses, block objectionable Web sites (including peer-to-peer file sharing programs that often expose kids to inappropriate material), and receive alerts when kids post personal information on social networking sites.

Watch for CyberBullying — Encourage your children to tell you immediately if they are being harassed online. Children also need to know that it is not acceptable to be a party to cyberbullying—or to remain silent when they know others are being harassed.

Visit StopCyberBullying.org or StopBullyingNow.hrsa.gov for excellent tips and information.
Don’t Lecture — Finally, if you should find reasons for concern, don’t browbeat, insult or condescend to your child. Have a discussion about values and why they are important. Respect your child but be firm. And most of all, lead by example. Parents have a powerful ability to influence their child’s behavior—and nothing is more powerful than someone who not only talks values, but lives them.

“Parents should never feel that their level of involvement in their child’s social network activity is excessive. Since 1998, the National Center for Missing and Exploited Children’s CyberTipline has logged over 33,000 tips about children being enticed online for sexual acts,” said Shane Kenny, President and COO of InternetSafety.com. “Better that the parent error on the side of intrusion, rather than bear the consequences of doing nothing.”


About InternetSafety.com
Established in 1999, InternetSafety.com specializes in providing Internet safety solutions. Its flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. The company’s Safe Eyes and EtherShield products are providing online protection for PCs and Macs in homes, businesses and schools across more than 125 countries.

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http://www.helpyourteens.com/
http://www.suescheff.com/
http://www.witsendbook.com/

Sue Scheff - Maintaining Your Cyber Image

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!

I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.

Maintaining your Online Image has become a priority for so many people. As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.

After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.

Remember what you post today can haunt you tomorrow!

Sue Scheff - Cyber Harassment is a Growing Concern

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.

Sue Scheff Podcast Website on E-Venge is Updated!

Visit http://www.suescheffpodcasts.com/ for the newly added Rachael Ray Show! The hot topic of Cyber Slander and Online Harassment was discussed. My victory of over $11.M jury verdict for damages proves that free speech will not condone Internet Defamation.

(Sue Scheff): Reputation Defender Founder, Michael Fertik on The Cyber Savvy Show with Erika-Marie Geiss

Michael Fertik, founder of ReputationDefender was on The Cyber Savvy Show with Erika-Marie Geiss last evening. Listen here: You will learn more about protecting yourself and your kids online.

As a client of ReputationDefender, I am extremely pleased with their services and their expanding realm of services such as MyChild, MyPrivacy, MyEdge and more. In today's ever expanding Cyberworld - a few keystrokes can literally destroy a reputation, a college application or even a getting a potential job.

Since I was nearly destroyed on the Internet - and even with an $11.3M jury verdict for damages that was done to me online, I know the value of a service such as ReputationDefender.

Sue Scheff: Being Harassed Online

"A Successful man is one who can lay a firm foundation with the bricks others have thrown at him" - David Brinkley

For those that know me, know that I have been the target of the most vicious and malicious attacks in Cyberspace. Fortunately I was able to fight back and won an unprecedented jury verdict for damages of over $11.M. $5M of it was set for punitive - meant to punish the defendant.

I am contacted on a daily basis from other victims of Internet Harassment and most people are unable to retain an attorney. It can be very difficult when it seems like the entire world is staring at you through their computer screens.

The quote above was sent to me today and I just felt I had to share with everyone. So when those bricks are being thrown at you through cyberspace - think about the great foundation you can build from it!