Wednesday, November 18, 2009

NameGrab: New Service from ReputationDefender

Many of my readers know I am probably one of ReputationDefender’s largest fans. If you have read my recent book, Google Bomb, you will completely understand why.

Back in 2003 I was attacked viciously online. Slime balls of lies, twisted truths and much more. In 2006 I won a landmark case with a jury verdict for damages of over $11M! The jury sent a very clear and strong message – free speech does not condone defamation. Be careful what you post online, it may not only haunt you later, it could cost you a bundle.

After my court room victory, I felt vindicated and like a new person. However what I didn’t realize is that all that ugly stuff online still existed.

My next call-out was to Michael Fertik, CEO and Founder of what was, back in 2006, a small new company. He assured me he could help me with my virtual image. As promised, within a few months, I was back to myself both emotionally and virtually.

Since then, I have recommended these services to many people. I receive hundreds of emails of people that are being harmed online. ReputationDefender has grown from the few people I remember, to an entire staff of caring and dedicated people that are there to help you manage your online reputation.

For the record: I am not a spokesperson or sponsor of ReputationDefender. I do not participate in their referral affiliate program and I have never received any gifts or money from them. I am simply a very satisfied client.

Recently they announced their latest service, NameGrab. Here is their recent press release. I am confident this is another fantastic asset to their growing and successful business. Read on!
ReputationDefender Launches Online Identity Management Service

NameGrab Allows Users to Control and Protect Their Names Across the Web, Dominate Search Results and Promote Their Personal Brands Online

REDWOOD CITY, CA–(Marketwire – November 16, 2009) – ReputationDefender, the leading comprehensive online reputation and privacy management company, today introduced NameGrab, a new service that allows users to control their online identities and promote their personal brands online. NameGrab’s proprietary technology automates the process of reserving your name across hundreds of social networking sites, thus ensuring both that search results produce the ‘real you’ and that your personal brand is accurately reflected online.In today’s search-dominated world, your high-quality online identity has never been more crucial. NameGrab provides the tools to help you proactively secure that identity by claiming the most important social profiles on the Web on your behalf. Using NameGrab’s innovative technology, you can now:

– Control and protect your name across the Web;
– Own your name on hundreds of social networking sites, including Facebook, LinkedIn and Twitter;
– Prevent imposters from posing as you online;
– Dominate search results for your name; and
– Ensure that people find the real you.

“It’s impossible to overstate the importance of protecting your good name on the Internet. By gaining control over your brand and image across social networking sites, you can ensure that friends, colleagues and potential customers using these powerful online properties can easily find the real you and not someone else,” said Michael Fertik, CEO and founder of ReputationDefender.

“NameGrab is ideal for anyone with a presence online — new college graduates, job hunters, entrepreneurs, doctors, lawyers and realtors who use the Web for new client leads. NameGrab is the only service that makes reserving and managing your name across social networking sites truly effortless — ultimately putting control of your name back in your own hands, where it belongs.”

NameGrab is also available for businesses looking to improve customer connectivity and efficiently manage their online footprints. NameGrab provides access to all registered usernames and passwords within one convenient, secure location, limiting excess email, and allowing users to easily manage which profiles need content and be alerted to the latest social networks and new profile availability. For more information on NameGrab, please visit:

About ReputationDefender

ReputationDefender is the world’s only comprehensive online reputation and privacy management company. Through its suite of services, including MyReputation(SM), MyEdge(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its customers manage and protect their online information. ReputationDefender also helps customers promote themselves and their businesses online. Headquartered in Silicon Valley, ReputationDefender serves customers in over 40 countries and has been featured in Washington Post and Forbes cover stories, Harvard Business Review, The Wall Street Journal and The New York Times.

Follow ReputationDefender on Twitter @RepDef

Visit ReputationDefenderBlog and get involved with the conversation and chat!

Tuesday, November 10, 2009

ReputationDefender/MyChild - Parenting in the Digital Age

I created my organization, Parents Universal Resource Experts in 2001. Many parents contact us for assistance when they are at their wit’s end with their teenager. Parenting has so many more challenges since 2001, with the ever expanding technology that seems almost impossbile to keep up with.

Now bullying has escalated to cyberbullying. Texting has created sexting. For parents, teachers and most adults, we are struggling to keep up. Today I speak a lot about protecting your teens online – what they post today, can haunt them tomorrow. More and more colleges are using Search Engines to research their candidates, do you know what Google is saying about your potential college applicant?

ReputationDefender is the original online reputation management services, and since 2006 they have been helping people learn about their virtual presence. I personally have retained them, and find them to be priceless. Their service to protect your children is also priceless – take a moment to read their recent Blog post. They are always 10 steps ahead of us! As a parent, we need to be there too!

Parenting in the Digital Age

By Rob Frappier

It’s 2009. That means that there are children using the internet everyday who were born after the Y2K scare. Am I the only one that finds that fact somewhat mind boggling?In the last decade, the internet has grown exponentially. With the creation of social networking websites like MySpace and Facebook, the internet has become more than a place to seek out information, but to connect with friends. For kids, the development of social networking expanded the school day from 7 hours to 24 hours, replacing the phone as the place where students shared gossip after the last bell rang.

Along with the increased internet usage, came a new problem, cyberbullying. Kids and teens, many no doubt struggling with their own emotional development and maturation issues, used the internet as a tool to reach out and anonymously torment their peers. In the most simplistic cases, cyberbullying leads to depression and anxiety. In severe cases, where abuse is especially virulent and prolonged, it has led teens to commit suicide. Apart from cyberbullying, there’s the danger of your child meeting a cyberpredator online, or, posting inappropriate and reputation damaging information about themselves or your family.

The list goes on and on.

When you have a child, you’re expected to carry the weight of the world on your shoulders for them. In the digital age, that means carrying the weight of the World Wide Web as well. As scary as it can be to think about the dangers lurking online (in addition to the countless everyday worries), it doesn’t do any good to ignore these issues. If your kids have more experience using the internet than you do, that doesn’t automatically mean that they understand the proper way to use it. As in any other aspect of life, your kids need you to help guide them, and with the internet that means setting expectations and abiding by them.
There are a number of ways you can help protect your kids from getting into trouble online. Here at ReputationDefender, we offer MyChild. With MyChild, you can see where and in what context your child’s name appears on the web. Through personalized monthly reports, parents can keep an eye on how their kids are using the web and help head off any potential problems before they spin out of control. Later in the week, I will be offering some practical advice for parents on securing their children’s safety online and protecting their family’s reputation.Being a parent isn’t easy under the best circumstances. That’s why, from our earliest days as a company, we have been committed to making the internet a safer and better place for kids. We show this in our products, and in our work with other leaders in the field, such as the Internet Keep Safe Coalition.

Check back to the ReputationDefender Blog later in the week for more help and advice on raising your children in the digital age.
Follow ReputationDefender on Twitter @RepDef

(I believe in ReputationDefender. I do not receive any referral fees and have never been paid by them. I am simply a satisfied client and Parent Advocate that wants to share information to help other parents.)

Saturday, October 3, 2009

Sue Scheff: Celebrate National Cyber Security Awareness Month with ReputationDefender

By Rob Frappier

October is the Sixth Annual National Cyber Security Awareness Month. Sponsored by the Department of Homeland Security and the National Cyber Security Alliance, the theme of this year’s National Cyber Security Awareness Month is “Our Shared Responsibility.”

“Our Shared Responsibility” is about individuals taking a pro-active stance in protecting their privacy and security online. Rather than relying on the government or industry groups to regulate how you use the Internet, take it upon yourself to protect yourself online. You should also take some time to teach your children about the Internet and the things that they should and shouldn’t do online.

For some great advice on how to protect yourself and your family online, check out these “Top Tips” from the National Cyber Security Alliance. Of course, here at ReputationDefender, we think about cyber security 365 days a year, so we have lots of great resources you can check out as well. If you’d like to learn more about how ReputationDefender can help you stay safe online, contact one of our Online Reputation Management experts today.

Sunday, August 9, 2009

Sue Scheff: ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors

ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors

ReputationDefender has been working with the Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online, to create resources that help guidance counselors educate kids in the US about how their online reputations can keep them safe, and help (rather than harm) their ability to get into college — Download ReputationDefender’s guide to keeping your kids safe online today!
iKeepSafe launched Project PRO (Privacy & Online Reputation) at this summer’s American School Counselors Association annual meeting in Dallas, TX. I’d like to send a special thank you to our reputation agents who contributed their expertise in creating the booklet, DVD and online materials ( that have now been distributed to educators nationwide.

Marsali Hancock, President of iKeepSafe, on the launch of Project PRO:

“What youth post online today directly impacts their future academic and employment opportunities. ReputationDefender has worked closely with iKeepSafe to develop content for school counselors that teaches students how to protect their privacy online, and help students create an online reputation that is an asset rather than a liability.

We are grateful for ReputationDefender’s support and for sharing their expertise about managing and building an online reputation that opens doors to future opportunities, rather than eliminating them.”

Concerned parents can also find helpful tips in these materials for ensuring the safety of their kids online, and try MyChild to combat the spread of potentially harmful information about their kids online. As always, we here at ReputationDefender recommend that you keep current with technology, keep communicating with your kids about what they’re doing online, and keep checking on their Internet activity. With a great online reputation, the sky is the limit for your kids!

ReputationDefender and iKeepSafe’s 3 Key Tips for Parents:
1. Keep Current with Technology: Talk to teachers about what forms of Internet safety tools they implement in computer labs and technology classes, consider these safety tools for home use, and stay up-to-date on the capabilities of any mobile devices your child may have.

2. Keep Communicating with Your Kids: Find out who your child talks to online, educate your kids about the permanence of any “digital footprints” they leave behind, limit the use of social networks, and make it a habit to engage your kids in critical conversation—the more you talk to your kids about their online usage, the more they will learn to use digital products in a safe and healthy manner.

3. Keep Checking Your Kid’s Internet Activity: Keep computers in a central public location, check your child’s browsing histories, and limit your child’s computer time—there’s a whole world of outdoor and offline activities where they should be involved!

Follow ReputationDefender on Twitter at @RepDef

Thursday, June 25, 2009

Sue Scheff: Are you jeopardizing your job with social media?

Source: Baltimore Internet Examiner
By: Chip Dizard

You have heard the horror stories, last year, a North Carolina school district disciplined several faculty members for Facebook content such as personal photos and comments about students. reported that an Associated Press staffer in Philadelphia was reprimanded for a Facebook posting that criticized his company.

According to Sharlyn Lauby, president of ITM Group, a human resources consulting firm says "If I can put up pictures of the kids, I can put up pictures from a meeting,". "If I can talk about a recipe I saw with my sister, I can put up an article about something I saw that's work-related. ... People are talking about you, whether you want them to or not. As a company, you need to think about how you want to be positioned."

Companies are now dealing with this dilemma because work and personal lives often collide. Many companies have resorted to blocking social networking sites due to lost productivity and network concerns.

The key for employees to know is that whatever you post online can be used against you. Employers are often checking your online profile as a condition of employment. I had a client recently come to me about a web site link , she consented to do an interview on a major cable network, but it was for a surgery she wanted to keep private. So when you googled her name her employees found out that she had cosmetic surgery. This was something she agreed to with the cable network and it couldn't be taken down. For those people who want to protect their reputation, there are a few companies that will do that for a fee. One that is very popular is Reputation Defender.

Whatever you do, just be wise and trust your gut, if it seems inappropriate it probably is, I always err on the side of caution, especially in the workplace.

Tuesday, May 26, 2009

Sue Scheff: Protect Your Children Online

As a parent advocate, I am proactive in helping parents keep their kids safe in cyberspace. One of my favorite services, which I believe is priceless for all families with kids online, is ReputationDefender. I have personally used their services for several years and have been completely satisfied. It is a cost-effective way to help protect your children while they surf.

What is MyChild?

MyChild by ReputationDefender scours the Internet for all references to your child or teen - by name, photography, screen name, or social network profiles - and packages it to you in an easy-to-understand report. Worried about bullies? Concerned that your teens' friends and peers are posting inappropriate materials online? MyChild searches every corner of the Internet for traces of your kids. If you want to help your teen manage their online reputation, but have felt powerless to do so, ReputationDefender is your answer!

Friday, May 22, 2009

Sue Scheff: ReputationDefender Helps Support Nikki and Needs Our Help Too

When a family loses a child, I can’t even imagine the pain they endure. How they wake up the next day, how they feel, what they feel and how they go on with life. When a family loses a child in a tragic accident it seems it could only compound all the feelings of loss.

On October 31, 2006 the Catsouras family experienced the nightmare every parent fears - losing a teen in a tragic automobile accident.

The accident was the beginning of an emotional roller coaster. If you haven’t heard about this story, it is time to take a moment and help make a difference. Nikki Catsouras, after having a horrific car accident was dead on impact, the scene was described as shocking as Nikki’s head was nearly decapitated.

Can you even imagine as a parent, learning of this? Can you imagine living through this? As a parent advocate and a parent of two young adults now, I couldn’t even begin to imagine what this family has gone through.

What follows next is nothing short of evil, in my opinion. Shortly after Nikki was buried, her parents and sisters still in mourning, the Internet creeped into their lives in the most heinous way. Photo’s of Nikki’s crime scene were posted online! Yes, their daughter’s body, or what was left of it, was going viral! Where is justice? Who in God’s name would do this?

Please take a moment to read “A Tribute to Nikki Catsouras” and sign the petition to help create reasonable protection for personal privacy on the Internet.